DFC ERGO Wellbeing Insurance policies Ltd., previously referred to as Apollo Munich Well being Insurance Company, has announced the launch of their new brand name marketing campaign Poor Information Good News’. The marketing campaign capabilities actor Nawazuddin Siddiqui and talks with regard to the acquisition of Apollo Munich by HDFC Ltd. in the overall Insurance policy sector as well as the ways it will eventually gain the existing and also the new buyers of HDFC ERGO Well being.
Conceptualized by Mullen Lintas, the Terrible News - Excellent news’ marketing campaign builds a narrative via two campaign video clips about clients who've encountered health and fitness emergencies. The videos attribute Nawazuddin in a double position as two different journalists one particular who experiences the Badnews for youunfortunate functions that people today have to confront due to a health and fitness crisis and one other who counters him to provide the Good News’ of Apollo Munich (now getting renamed to HDFC ERGO Overall health) plus the wide suite of Advantages which can be now available to the customers, due to the acquisition. Full of humour, the video clips conclude Together with the tagline India is Now Feeling Better’ to spotlight Apollo Munich’s abilities and HDFC’s rely on.
Commenting about the launch of the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Wellness Insurance policy Ltd stated, The acquisition of Apollo Munich Health and fitness Insurance plan by HDFC Ltd., led on the creation of a completely new entity, HDFC ERGO Wellbeing Insurance policy. This merger will provide major Rewards to our present & prospective shoppers. Believe in, Transparency and Fairness across all stakeholders are within the core of your entire HDFC Team and is a guarantee by HDFC ERGO Health and fitness leadership to each one of our policyholders. Even further, most of HDFC ERGO Basic’s finest tactics, which includes 10,000+ cashless network hospitals, marketplace main turnaround time for cashless claim settlement, seamless on-line policy issuance and 24x7 customer support helpline are now being adopted by HDFC ERGO Wellbeing to deliver a noticeably better encounter to all our consumers. Our new TVC has become strategically executed to guarantee shoppers are made effectively aware of the benefits this acquisition provides them. We hope to deliver this Good News’ and make our present & new shoppers come to feel greater.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas mentioned, Our activity was to create a superior impression campaign to Express the most significant information on the whole Insurance policy of Apollo Munich becoming renamed to HDFC ERGO Health and fitness and the benefits this acquisition will offer to your shoppers. We wanted give the manufacturer a unique plan and put out a litter breaking marketing campaign. The starting point was that folks only visualize Wellness Insurance whenever they come upon any an unfortunate incident connected with health and fitness close to them. And also to Express this information, we roped in Nawazuddin Siddiqui. So the campaign idea of Negative News Excellent news’ was born. We have been guaranteed this marketing campaign would just do that and also Construct a powerful resonance of HDFC ERGO Wellbeing with Health and fitness Insurance coverage.